Player Guilds - ESO

Overview
Player guilds in The Elder Scrolls Online are a way for players to create larger persistent social circles, making it easier to work together and achieve common goals.
Guilds and Players
Guild relationships are formed at the player level, not the character level. When a player joins a guild, all of their characters will gain access to that guild regardless of their alliance affiliation. Like your characters, guilds do have alliance affiliations. This distinction is important when the guild joins a campaign in the Alliance War. A guild can only claim a keep for its affiliated alliance.Each player can join up to 5 guilds, but a single player can only lead one guild at a time.
Guild Finder
The Guild Finder allows players to search for guilds that meet their preferred criteria, and apply to any of the results. If their application is accepted, the interested player is added to the guild.Active guilds interested in finding new members populate the Guild Finder. Guildmasters set up a guild listing, including details such as Primary and Secondary Focus, Additional Activities, Roles being sought, Champion Point Minimums, Play Styles, Languages, Core Hours, and more.
Unguilded players interested in joining a guild can access the Guild Finder by opening the Guild Menu with G and choosing Browse Guilds. To access the Guild Finder while in less than 5 guilds, select Guild Finder from the pulldown list of Guilds.
Creating a Guild
To create a guild, open the Guild Menu by pressing the G key. Then press the E key to begin creating a guild. You will need to give your guild a unique name and choose its alliance affiliation, then select "Create" to create your guild.Guild Heraldry
Once you have created a Guild you can customize the look and feel of your guild's tabard in the Guild Heraldry section of the Guild Window G.There are many options to choose from when customizing the look and feel of your Guild's tabard. You can choose the Style, Primary Color, Secondary Color, and select a Crest to be placed in the center.
To apply the changes to your tabard press E and funds will be deducted from your Guild Bank to pay for the changes.Once a tabard design has been created, you can equip it by purchasing the tabard from your Guild Store.
Note: You must have 10 members in your Guild to purchase tabards from your Guild Store.
Inviting Members
To invite new members to a guild you must have the Invite Members permission, which is granted by a guild's leadership.To invite a new member to a guild, open the Guild Menu by pressing the G key and navigate to the Roster tab. Press the E key and enter the player's UserID, preceded by an @ symbol, or one of their character's names. You can invite players to a guild even when they are not online if you know their UserID or one of their character's names. Guild Members with the Manage Applications permission may also invite players who have applied to the guild via the Guild Finder.
To access the Applications list, open the Guild Menu by pressing the G key, navigate to the Recruitment tab and choose Applications.
Guild Chat
Guild Chat is initiated through the chat line by typing "/g1" through "/g5". The number 1 through 5 indicates the corresponding number of the guild you wish to chat with. For example, typing "/g2 hey everyone" will change your chat channel to that of the second guild on your list, and then send the message "hey everyone" to that channel.Guild Banks
When a guild's membership reaches the appropriate size of 10 members, it can unlock the Guild Bank feature.The Guild Bank can be accessed by speaking with Bankers in most major cities. If a guild's membership drops below a certain threshold, members will no longer be able to place items into the Guild Bank, but guild members with appropriate permissions will always be able to remove items. It is wise for guild leaders to set permissions responsibly to protect valuables stored in the Guild Bank.
Guild Stores
When a guild's membership reaches the appropriate size of 50 members, it can unlock the Guild Store feature.The Guild Store can be accessed by speaking with Bankers in most cities. If a guild's membership drops below a certain threshold, members will lose the ability to post new items, but guild members will always be able to purchase or cancel posted items.
Items sold, and gold received via the Guild Store will be delivered through mail.Players can expand the network of people they can trade with by joining large mercantile guilds. These are guilds whose membership focuses on the trading of goods.
Guild Traders
Once a guild has unlocked the Guild Store feature, they also gain the ability to purchase Guild Trader stations located in major cities throughout the game world. Once hired, your guild's store will be made available to the general public through the purchased trader.The Guild Traders can be found at theicon on your map.You may hire a Guild Trader at a Guild Trader station if no other guild has purchased their services. If another guild owns the services of a Guild Trader you may place a blind bid to try to acquire them when they become available.
Bidding occurs throughout the week, but players may only bid on one Trader per cycle. If you acquire the services of a Trader through bidding, their services will be yours for one week's time.
Remember: You must continue bidding on a Trader to retain their services.

Blacklist
The Guild Blacklist allows player guilds to flag a given account as being ineligible to join the associated guild. Accounts on the Blacklist cannot apply to or join that guild.Members with the Manage Blacklist permission can choose to add accounts to the blacklist when denying applications, removing members from the guild, or directly through the Blacklist menu.
To access the Blacklist, press G to open the Guild Menu, choose Recruitment, and select Blacklist.
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