The Pan-Elsweyr Celebrationevent begins Thursday, July 22 at 10AM EDT and ends on August 3 at 10AM EDT.
Please visit the Pan-Elsweyr Event Guide for a detailed break down of the event.
The Pan-Elsweyr Celebration event takes place in "Northern Elsweyr" and "Southern Elsweyr" ("Elsweyr" and "Dragonhold" DLCs). If you don’t own Elsweyr or Dragonhold, you can acquire both from the in-game Crown Store during the event period, with 50% off the Elsweyr DLC (and 50% off the Elsweyr Collector’s Pack!) as well as the new addition of the Season of the Dragon mega-pack, which includes the Dragonhold, Wrathstone, and Scalebreaker DLCs.